The Next Chapter for Vogue with Chloé Malle

After 37 years running the world’s most influential fashion publication, Vogue, Anna Wintour stepped down from her role as American Editor-in-Chief in June 2025. Since then, Chloé Malle has taken over as her successor. Let’s take a look at who Chloé is and how she has influencedVogue during her first six months in the role.

Chloé began working at Vogue in 2011, and after an extensive selection process, Anna chose her as her replacement for her clear understanding of the brand’s aim and her unique ideas. Upon assuming the position, Chloé participated in an interview with The New York Times, where she shared some of her plans for the future of American Vogue.

Malle expressed a vision of refining Vogue’s audience, potentially shifting away from monthly issues and instead publishing fewer, collectible editions. She also emphasized her intent to make the role her own rather than simply filling Anna’s shoes, though she is thankful to have Anna as her mentor. With these ideas in mind, let’s take a look at how Vogue has evolved under Chloé Malle’s leadership.

A central idea of Chloé’s changes is to curate a deeper connection with a smaller, more niche, and loyal readership. The publication is transitioning from twelve to eight annual issues, printed on thicker paper. The aim is to create keepsake-quality magazines that feel collectible and timeless, covering major events throughout the year. Beyond print, Chloé has placed a strong emphasis on digital growth, focusing on content that appeals to a more refined audience rather than trying to cover every trend or headline. Her overall strategy moves Vogue away from mass-market targeting, a model less effective in today’s digital landscape, and toward a more niche approach that both attracts and retains the ideal Vogue reader.

Although it’s still early to measure Chloé’s long-term success, some promising indicators are already emerging. For instance, Vogue.com has reportedly doubled its traffic since she began. This new chapter for Vogue feels both exciting and inspiring, and fashion enthusiasts worldwide await what’s next for this globally iconic publication.